(1) Purpose The purpose of the group project is to give you some practical insights, understanding and experience of the scope and key factors involved in evaluating and developing an international marketing plan in a “real life” business situation.The project requires

| February 13, 2018

(1) Purpose The purpose of the group project is to give you some practical insights, understanding and experience of the scope and key factors involved in evaluating and developing an international marketing plan in a “real life” business situation.The project requires you and your team members to find an Australian based firm that is prepared to work with you in developing a new international initiative. (2) Scope The project involves the following key elements:- The identification and evaluati …

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