1. powerpoint presentation of 7 slides ( inclusive of 1 appendix slide) on the product ?nesfluid? 2.Slide should contains by using the concepts – PESTLE Porter Forces , push & pull strategy , STP , 4p?s, BCG Matrix, SWOT analysis, brand steering wheel and also

| November 29, 2018

Presentation topic:- Interview two members of two of the following population segments: a) Generation X women b) Baby boomer single parents c) Generation Y immigrants d) Millennial boys/men Identify the main ways, if any, in which their consumption-related behaviours are unique because of their membership of that group. Choose two product brands each segment uses, and discuss the differences of how marketers target these groups. This assessment worth 20% of the total grade. A suggested structure …

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