1 Justify and discuss the selection of two key microenvironment and two key macroenvironment elements that are likely to affect the business referred to in this case. Q. 2 (i) Briefly describe how the market for the product category of the business referred to in this

| February 13, 2018

1 Justify and discuss the selection of two key microenvironment and two key macroenvironment elements that are likely to affect the business referred to in this case. Q. 2 (i) Briefly describe how the market for the product category of the business referred to in this case might have been segmented by this business; (ii) describe the segment(s) of this market targeted by the business; and (iii) explain the positioning of this business in the market for its product/service. Q. 3 Which elements of …

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