1) Imagine you work for Interbrand, a reputed international branding agency. Mark Newton-Jones, Mothercare’s CEO,

| August 14, 2017

1) Imagine you work for Interbrand, a reputed international branding agency. Mark Newton-Jones, Mothercare’s CEO, walks into your office and says that Mothercare is considering launching a new brand of clothes that will target older children from 9-15 years old. How you would go about building a brand identity for this new brand?2) Discuss how your personal, social and cultural characteristics are affecting your purchase intention when it comes to buying …

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