1. Each student, in their own words, is to define and discuss Consumer Behaviour using the assigned

| February 8, 2018

1. Each student, in their own words, is to define and discuss Consumer Behaviour using the assigned Textbook and at least 5 other academic resources (academic journals, etc)2. Conduct a personal audit of their own consumer purchasing decision process for three familiar products including their (a) choice of mobile phone; (b) their choice of university and (c) their choice of favourite restaurant. Such a description needs to “dig deeper” than simply, “I friend told me to buy t …

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