1. Discuss your favorite article from presentations (not your own).

| November 30, 2018

1. Discuss your favorite article from presentations (not your own). What did you learn and how can you apply it to your own potential business or career?
• Is Marketing and Art or Science? (Article)
2. Jagr-meister is changing its brand image from frat boys to drink connoisseurs. After reading the article, choose an alcohol brand of your taste and create a new image for them.
3. These 2 pranksters convinced people that McDonald’s was quality organic food. Describe at least 3 reasons why presentation can be such an important part of food marketing.
4. After watching this Amanda Palmer video, how would you advise an up-and-coming music artist on crowdfunding. What sort of incentives could you offer in order to build engagement and excitement?

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