1. Critically analyse the principles of strategic marketing management.1

| February 6, 2018

1. Critically analyse the principles of strategic marketing management.1.1 Critically discuss the nature and purpose of strategic marketing in an organisation.1.2 Critically analyse and apply different marketing concepts in different organisational contexts.1.3 Explain the processes involved in strategic marketing.• Critically discuss the nature and purpose of strategic marketing in an organisation: strategic marketing e g. definition, concepts, aims, objectives, importanc …

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