1. A business unit that suffers a major problem that needs to be revived. ( Prefer Apple Inc as the case subject before Steve Job reinstatement) 2. Write a marketing plan for the business or business unit. A sample marketing plan is given in in “Sample Marketing Plan (Pegasus Sports International)”.

| February 13, 2018

How would a company adapt its marketing strategy when dealing with a product/service at the introductory stage of the Product Life Cycle, and how would that strategy differ if the product was approaching the maturity stage? Discuss using examples to illustrate your answer. 2.000words, Word,English Reference System,8-10 references Aproximatelly 70% mark

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