; • Discuss corporate marketing management – as initiated by the likes of Peter Drucker, Theodore Levitt, and Philip Kotler – including the marketing mix (4Ps) and services marketing mix (7Ps) frameworks, the product life-cycle, models about m …

| August 14, 2017

By the end of this course you should be able to: • Recognize the significance of marketing contributing to national wealth creation and economic development, and the relationship between consumer choice and democracy; • Discuss corporate marketing management – as initiated by the likes of Peter Drucker, Theodore Levitt, and Philip Kotler – including the marketing mix (4Ps) and services marketing mix (7Ps) frameworks, the product life-cycle, models about m …

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